Anna Dahlström

Anna is a Sweden based UX design leader who has spent the majority of her 20+ year career in London. She’s worked with a large variety of companies and brands, mostly in a freelance capacity and has recently accepted a role as the CXO of the London based marTech startup CreateTOTALLY. A company she started working with back in 2019 whilst being 6 months pregnant. Besides being a CXO she also runs a coaching and educational business called UX Fika and has written a book for O’Reilly about ‘Storytelling in Design’.