Petter is the lead for the Swedish Accenture Applied Intelligence team, and with almost 14 years of consulting experience, he has helped clients in the area of business strategy, customer analytics, customer loyalty, data monetization, predictive modeling, customer segmentation, and data driven storytelling. He has a background in data analytics and data science, with experience within the field of Machine Learning, Data Mining, and different Artificial Intelligence implementations. He is specialized within Data Visualization, focusing on effective and insightful visualizations, enabling business decisions. Lately, he has worked extensively with Geospatial analysis, trying to expose insights from complex, multilayered geospatial data