Sara F

Sarah Freiesleben

Sarah helps purpose driven organisations achieve holistic and long-term success with technology by harnessing and applying human insights.

With an advanced degree in linguistics and 15 years working on global, cross functional enterprise tech projects in a wide variety of industries, she has come to believe that tech needs the humanities to develop tech for humanity. 

Tapping into collective intelligence and paying attention to the nuances available within complex situations boosts innovation, helps detect potential failures, and increases engagement. This enables organisations to design tech that serves the group instead of tech for tech’s sake.

Watch Sara’s 2022 speech here